Instagram Engagement Rate Calculator: Formula and 2026 Benchmarks
Instagram engagement rate equals (likes plus comments) divided by followers, multiplied by 100. For a creator with 5,000 to 50,000 followers, 2.5 to 3.5 percent is typical in 2026. There are three versions of the formula, and using the wrong one against the wrong benchmark is the most common mistake people make. The Engagement Rate…