How to Use UGC to Grow on Instagram (The Complete 2026 Guide)
What UGC Is (and Why Instagram Runs on It) UGC — user-generated content — is any photo, video, Reel, Story, review, or testimonial that your customers or followers create about your brand, instead of you creating it yourself. On Instagram, it is the unboxing video a customer films, the selfie someone posts wearing your product,…